ABOUT US

Mille Marketing — A Japan-based Brand Transformation Advisory Firm, led by Chiyoko Nakazawa (Founder & CEO)

Vision

"Transforming Business and Brand
Through a Thousand Insights"

"Mille" means "a thousand" in Italian. It represents our commitment to capturing a thousand customer insights, unlocking a thousand hidden corporate strengths, and converting them into growth.

In an era of dynamic pricing, relying on price competition or platforms erodes profitability.

We define your unique strengths to build a brand chosen for true value—securing a strong market position free from price competition and driving direct profit growth.

Our Mission

"Bridging business strategy and marketing execution to build
a self-sustaining organization in three years"

We align strategy and execution into a single axis, standing by your side to drive real results. Our foundation is built on optimizing vast marketing investments for a ¥12-trillion global enterprise. We embed a strong marketing DNA within your company, enabling your team to grow the brand independently. Through hands-on partnership, we empower your organization to shape its own future with confidence. We are fully committed to guiding and achieving your business transformation.

Founder's Profile

Chiyoko Nakazawa

Mille Marketing LLC

Representative / Brand Transformation Advisor

Having begun her career in the global FMCG sector, she later joined Nissan Motor Co., Ltd., where she held executive roles including Head of Global Brand Governance and CMO for the Asia & Oceania region. During her tenure, she elevated the company’s global brand ranking to #39 worldwide within a ¥12-trillion organization. From 2021, as Executive Officer and CMO at Toyoko Inn, she led a comprehensive rebranding strategy based on redefining the brand's core value proposition. She spearheaded the complete overhaul of digital touchpoints to build a unified digital platform, delivering a seamless customer experience from booking to post-stay. Through organizational transformation across 19,000 employees nationwide, she successfully drove the company’s V-shaped recovery following the COVID-19 pandemic.

Core Competencies

Global Brand Governance
- Elevating brand value and managing reputational risks across diverse, multinational environments.
Data-Driven Rebranding
- Overseeing revenue-generating digital investments and driving V-shaped recovery using large-scale CDP (Customer Data Platform) strategies.
Building Self-Sustaining Talent in 3 Years
- Developing resilient organizations based on the "3E Concept": Educate, Expose, and Experience.